editor
Wella Professionals has launched Kromatic – A New Vibrant Color collection that celebrates diversity and self-expression
As they say, Hair is an expression of who we are, and Wella Professionals continues to push the boundaries on helping hairstylists and consumers find their self-expression. With Kromatic, Wella allows hairstylists to unlock their creativity and help consumers discover and flaunt their best looks every day. The brand launched this diverse collection with a look and learn seminar in Delhi on May 11, 2022, which had collection curators decoding color techniques and styling.
 |
Wella Passionistas, Placid Braganza and Elton Steve at the launch of Wella Kromatic seminar in Delhi
The new color collection, Wella Kromatic showcases 4 celebrities – Neha Dhupia, Aparshakti Khurana, Krishna Mukherjee & Sakshi Agarwal, in customized looks created by 4 Wella Passionistas – Elton Steve, Nikhil Sharma, Placid Braganza & Rohan Patel. These looks celebrate the creative freedom of hairstylists and inspires them to create their own unique colour cocktail and technique. At the same time, for consumers, it inspires them to find their own vibe, which is in keeping with their many quirks, talents, ideas, and perception of the world. It also encourages them to not wait for an occasion to color their hair.
The seminar had Wella Passioniatas decoding these celeb looks live on stage and interacting the audiences on tips and tricks to create their “own signature” looks.
Talking about the seminar, Elton Steve, Hair Specialist, Makeup artist, & Educator said, “Being a part of Wella Professionals has always been revolutionary. With every collection, the brand provides us with an opportunity to create something NEW. This time around I curated an exclusive look for the Kromatic collection and I couldn’t be more excited to share it with everyone. With Neha Dhupia I knew I wanted to create a cool mocha vibe for her hair, so I added some depth around the face with a deep violet to bring out that icy mocha flavor, perfectly matching her cool, confident and edgy personality. The whole point of Kromatic for me is that hairdressers can create amazing looks with depth and large weaves combined with color melting technique. It’s a good way to creatively express yourself and get a hair makeover you absolutely deserve no matter the occasion.”
Rohan Patel, Creative Director at RnG Salon explained, “I recommend Kromatic to everyone, regardless of your gender, to take a leap of faith and flaunt your hair regardless the occasion. I personally loved curating and playing around with the technique by placing the color in triangular sections using freehand painting and color saturation. To match Sakshi Agarwal’s bold and go-getter vibe, we chose to go with the magnificent tones of rossa red, making her stand out. I believe, a renewed hair color can give anyone the confidence boost that they are looking for.”
Placid Braganza, Owner at Placid Salon, shared, “It is always an honor to be a part of an initiative by Wella Professionals and the Kromatic collection enabled me to creatively express myself as a hairdresser. Curating a look allowed me to find myself as a hairdresser once again and for me anyone can pull this off. When curating a look for Krishna Mukherjee, I tried to match her lively personality and played off her radiant skin using rustic copper tones that added a beautiful interplay to her tresses. Combining a semi-circular section and weaved foil toned with multiple hues of Copper gave her a fresh look and accentuated her hair, totally matching her vibe.”
Nikhil Sharma, Founder at Nikhil Sharma Hairdressing, adds, “After being associated with a global brand like Wella Professionals, it was always a dream to curate a technique that would further allow people to express themselves and what better way than a fresh new hair color. To compliment Aparshkati Khurana’s multi-faceted personality I created a super fun look with different hues of sienna brown to match his charming and playful vibe. As a stylist I have the power to style, transform and be a creative change maker playing with a mix of visual freehand placement with dual toning is the way to go.”
4 Celebrated Hair Artists | 4 Diverse Personalities | 4 Stunning Looks
Neha Dhupia, Sakshi Agarwal, Krishna Mukherjee and Aparshakti Khurana in collaboration with Elton Steve, Rohan Patel, Placid Braganza and Nikhil Sharma.
(Disclaimer: The above press release comes to you under an arrangement with NewsVoir India and this publication takes no editorial responsibility for the same)
