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● Astrotalk witnessed a 99.65% call success rate and regular live broadcasts to 10,000+ users with Agora’s Real Time Engagement
Agora Inc. (NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, has tied up with Astrotalk, an online astrology platform. This partnership will enable Astrotalk to provide easy and hassle-free astrology consultations through live chats and calls, creating an engaging and interactive ecosystem of astrology.
Astrotalk chose Agora for a smooth and seamless interface and communication channel in order to deliver a heightened digital experience via large-scale live streams, chat, and one-on-one video or voice calls. By leveraging Agora's expertise, Astrotalk was able to introduce astrologer live sessions, allowing popular astrologers to showcase their skills and knowledge. Agora's worldwide streaming network algorithms also reduced packet loss and latency to deliver uninterrupted live streaming which helped establish trustworthiness and reliability of the website. These live sessions also enabled customers to choose their preferred astrologers, leading to a significant increase in attendance. With this partnership, Astrotalk was able to deliver a smooth streaming experience with an average call success rate of 99.65% since implementation.
“In the last three years, a large part of India’s younger population has been keen on learning more about astrology, especially via online platforms which they are more comfortable with. Hence, digitization of astrology services through apps with live chats and calls became the need of the hour. We considered building our own real time communication (RTC) service in addition to evaluating other RTC providers before deciding that Agora was the best choice due to its superior capabilities. Agora has played a crucial role in helping our company drive revenue by boosting user engagement and retention while reducing app uninstalls,” said Puneet Gupta, Founder & CEO of Astrotalk.
“In India, astrology holds significant historical and cultural significance and is a booming business in India. Our partnership with Astrotalk is an exciting opportunity to cater to this growing market and offer new and technologically advanced digital capabilities for a sector that was primarily offline,” said Ranga Jagannath, Senior Director-Growth, Agora. “Real-time engagement (RTE) has become a critical component for any business now to help them engage with consumers effortlessly and efficiently in the virtual world. We hope to continue to create more immersive and compelling experiences for customers across industries.”
With confidence in its platform and Agora as a partner, Astrotalk is planning to expand its reach in India and in international markets such as the USA, Canada, Australia, Singapore, and others. Astrotalk believes that Agora can help them continue to scale and offer their exceptional streaming experience to a million more users worldwide in the future.
