editor
With the backdrop of pressing issue of climate uncertainty in India and the need for robust roofing solutions, Berger Paints India Ltd, India's fastest growing paint company and being the No.1 in protective coatings, introduced an advanced roof waterproofing solution which can emerge as a pivotal investment for homeowners. Given the roof’s role as the first line of defence against unpredictable weather, constant exposure to harsh elements like rain, humidity, and UV rays underscores the necessity for high-quality, durable waterproofing solutions.
Berger Paints believes that traditional waterproofing methods often fall short in durability and resilience and hence unable to fully protect against severe weather fluctuations. Advanced roof waterproofing systems, on the other hand, create an impermeable barrier that safeguards both the roof structure and the interiors, effectively shielding against water damage, mold, and structural deterioration. Latest waterproofing technology in paint is also a great way to keep the roof cool as it has heat-reflecting properties that will significantly reduce the transfer of heat into the house. By addressing these vulnerabilities, advanced systems preserve property value and extend the lifespan of roofs, ultimately reducing maintenance costs. This need is especially critical in regions like coastal cities Mumbai, Chennai, and Kochi, and states with extreme climates, such as Uttarakhand and Himachal Pradesh. Even urban areas like Delhi and Kolkata can benefit from advanced waterproofing, as they face moisture and temperature fluctuations that threaten roof longevity.
Highlighting this trend, Mr. Abhijit Roy, MD & CEO of Berger Paints India Limited, stated, “Demand for waterproofing and interior cooling solutions is accelerating at a fast pace. “Roofs experience expansion and contraction, due to extreme weather conditions, which frequently results in structural fissures in the roofing system. To mitigate this issue, we formulatedRoof Kool & Seal, a specialized next-gen productto regulate room temperature and prevent cracking in the roofing system. Currently ranked third in the waterproofing segment, we are strategically positioned for accelerated growth, driven by continuous product innovation in our waterproofing portfolio to meet the dynamic demands of the market and enhance customer satisfaction.”
