Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend

The French data science expert will power clients’ privacy-first measurement models to help understand the true value of TikTok

PARIS, April 28, 2022 /PRNewswire/ — Global data science consultancy Ekimetrics announced today its participation in TikTok’s Media Mix Modeling Program amongst a select group of companies.

Since 2006, Ekimetrics’ team of data scientists and consultants has helped some of the world’s top brands maximise their business performance and build a competitive advantage in the market. Thanks to its expertise in Mix Modelling Marketing (MMM), Ekimetrics has enabled companies to develop faster and more insightful marketing effectiveness models, isolate the ROI of each of the Marketing Mix levers, and better measure their impact.

As a result, TikTok is partnering with Ekimetrics – a leading expert in MMM – among five key companies to participate in the Media Mix Modeling Program to bring reporting consistency and quality as well as a more streamlined media mix modeling process for advertisers globally.

“We are looking forward to bringing our proven marketing expertise to a leading social media platform and to support advertisers in delivering effective and engaging campaigns.” said Thibault Labarre, Partner and Head of MMM, Ekimetrics.

Jorge Ruiz, Global Head of Marketing Science at TikTok, said: “We are thrilled to be furthering our measurement journey globally. Partnering with leaders across the measurement industry allows TikTok to understand advertiser needs through advanced, privacy-safe modeling techniques and how companies are leveraging our platform to successfully engage their audience and measure success. Our goal is to help clients reach their full potential with the TikTok community and maximize growth.”

About Ekimetrics 

Founded in 2006, Ekimetrics is the European leader in data science for business and marketing mix modeling. It brings together over 320 data scientists, has a presence in more than 50 countries worldwide, and has implemented in excess of 1,000 data science projects that have generated over EUR 1 billion in profits for its clients since 2006. Ekimetrics helps its clients to optimise their performance marketing, engagement with the end customer, and operational efficiency. Ekimetrics also uses data to advise companies on how to upgrade their products and services. Ekimetrics are committed to the most advanced data science, and producing ethical, fair and conscious data & AI practices.

Logo – https://mma.prnewswire.com/media/1806679/Ekimetrics_Logo.jpg

(Disclaimer: The above press release comes to you under an arrangement with PRNewswire India and this publication takes no editorial responsibility for the same)

  • Related Posts

    Škoda Auto and regional partner and investor, Thanh Cong Group, open plant to assemble Škoda Kushaq and Slavia in Vietnam

      ›     Škoda Auto and regional partner Thanh Cong Group begin local assembly in Vietnam: The Kushaq and Slavia models are assembled from completely knocked down (CKD) kits imported from…

    Delhi’s Sleep Crisis: Late nights, tired mornings

    The 8th edition of the Wakefit Great Indian Sleep Scorecard 2025 reveals sleep deprivation trends, with late-night scrolling, stress, and insomnia on the rise  Wakefit.co, a D2C sleep and home…

    You Missed

    Škoda Auto and regional partner and investor, Thanh Cong Group, open plant to assemble Škoda Kushaq and Slavia in Vietnam

    • By editor
    • March 29, 2025
    • 52 views
    Škoda Auto and regional partner and investor, Thanh Cong Group, open plant to assemble Škoda Kushaq and Slavia in Vietnam

    Delhi’s Sleep Crisis: Late nights, tired mornings

    • By editor
    • March 29, 2025
    • 42 views
    Delhi’s Sleep Crisis: Late nights, tired mornings

    Myprotein’s Move Club Extends to Noida with a 3K Community Run

    • By editor
    • March 29, 2025
    • 38 views
    Myprotein’s Move Club Extends to Noida with a 3K Community Run

    India must overcome TB to help its population move from social stigma to a graceful living

    • By editor
    • March 29, 2025
    • 47 views

    Lubrizol Amplifies India Commitment with Local Technology and Innovation Center

    • By editor
    • March 28, 2025
    • 54 views
    Lubrizol Amplifies India Commitment with Local Technology and Innovation Center

    Sleepyhead’s ‘SIT Games’ challenges Bengaluru’s youth to win INR 1 lakh by doing absolutely nothing

    • By editor
    • March 28, 2025
    • 43 views
    Sleepyhead’s ‘SIT Games’ challenges Bengaluru’s youth to win INR 1 lakh by doing absolutely nothing