●        RuPay is an associate partner for TATA IPL 2024

●        The campaign will engage with audience playfully demonstrating how linking RuPay credit cards to UPI eradicates the necessity of carrying a wallet

 

National Payments Corporation of India (NPCI) unveils ‘RuPay – Link it, Forget it’ campaign at Indian Premier League (IPL). Conceptualized by DDB Mudra Group, the campaign aims at increasing awareness about RuPay Credit cards which can be linked to a UPI ID, thus directly enabling safe, and secure payments.

 

With the introduction of RuPay Credit Card on UPI, the concept of purposely leaving the physical wallet isn't just a convenience; it's becoming a lifestyle. The enthusiastic acceptance and love from the audience for this feature underscore its significance. Consumers are marvelling at the freedom and security of making transactions with just their mobile phones, hailing it as a significant step forward in digital payment convenience.

 

The 'Link It, Forget It' campaign featuring the vibrant Shankar Mahadevan and others, humorously suggests that leaving your wallet at home is no longer a concern. Having a RuPay Credit Card makes your wallet so redundant that you must remember to forget it at home. The Ads bring behaviors to light where characters simply forgot to forget their wallets at home and awkwardness ensued. 

This narrative was woven through with comedic moments which landed a clear call-to-action for the viewer – With RuPay, there’s credit in forgetting the wallet. As part of the campaign, more Ad films will be released throughout the league season.

 

Commenting on the campaign, Ramesh Yadav, Chief Marketing Officer, NPCI, said, “RuPay's innovative offering of linking credit cards on UPI marks a transformative moment in the payments space, fundamentally altering how credit cards are perceived and used. Through the 'Link it, Forget it' campaign, RuPay is not just presenting a different payment method but also positioning itself as simple yet essential go-to choice in the gamut of options available today. The novelty, ease of use, coupled with a rewarding journey on every transaction are what sets the brand apart and makes it more than just a credit card. This ingenious strategy signifies a remarkable shift in consumer payment behaviour and highlights our unwavering commitment to enhancing convenience through technological advancements and expanding the accessibility of digital payments. So, link your RuPay credit cards to UPI and leave your bulky wallets at home.” 

 

Rahul Mathew CCO & Executive Director, DDB Mudra Group, said, “A credit card that works on UPI is not just a game-changer, but also behavior-changing. It lets you ditch your wallet and still enjoy all the benefits of a credit card. Through this campaign, we are urging people to break the habit of carrying cards and opt for RuPay instead. And told it through fun stories around forgetting to forget your wallet.”

 

Customers can link RuPay credit cards with their preferred UPI apps including BHIM and enjoy the convenience of UPI alongside the benefits of credit cards. Simply ask for RuPay credit card from your bank to enjoy seamless transactions with UPI. For more details, visit our  website.

 

Link to Campaign Films: Shankar Mahadevan – The Trophy Trouble I The Girls Trip

Art ‘a’ Fair!!

 

Get immersed in the unique blend of diverse artistic talents and

Fostering the cultural exchange of Art ‘a’ Fair!!

 

Date: 18th to 21st April 2024

 

Musical Performances By:

Day 1: Sarod – Madhav Kalra

Day 2: Flute – Shubhakant

Day 3: Sitar – Rashmi

Day 4: Violin – Shubham Sarkar

 

Curators: Malabika Saikia & Prachu Gambhir

Where: Sector 65, Worldmark Gurugram

 

 

 

More information about the event:

·         The event will start with a preview night on April 18th with renowned personalities from the art industry.

·         Moreover, we have a special musical performance by Madhav Kalra who will be playing Sarod. Not only that, but we have a special musical performance till 21st April.

·         The event will kick off with a preview night on April 18th, where we anticipate a minimum of 100 attendees, including renowned personalities from the art industry and influencers. Here is a tentative list of invitees:

Expected participants

–          Latika Thukral and family

–          Aditya Arya and family

–          Uma from Gurgaon Utsav

–          Rashmi Gurgaon Moms and other members

–          K Hari Krishan

–          Saurav Das Sembcorp

–          Vineeta Jerath

–          Neena Wagh

–          Other high-net-worth individuals and influential personalities from Gurugram

Some other artists who will be joining us are:

–          Dr. Sandeep Kumar Menghal

–          Niren Sengupta

–          Asit Kumar Sarkar

–          Asur Vedh

–          Vinod Goswami

 

●     Employees from across all Airtel offices in the country stepped out to spend a day on the field meeting customers for valuable insights

●     The initiative aims to enable employees with a deeper understanding of customer pulse

Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today celebrated Customer Day across all its office locations in the country. All Airtel employees who are in non-customer facing roles stepped out of their everyday role to join their frontline counterparts and directly interact with the customers.

 

Employees across all Airtel office locations in the country worked with home delivery engineers, fiber executives and retail workforces in the markets. These employees include everyone from the topmost senior leadership team to the junior managers in all offices. 

The Customer Day is a part of Airtel’s multiple initiatives that are centered on its core DNA of customer obsession. Through the direct customer, connect for all its employees, Airtel aims to drive deeper engagement to understand customer viewpoints and customer pulse especially their concerns and suggestions. The company is certain that “Customer Day” will bestow “new eyes” for a large number of employees from diverse functions and unlock a whole new mindset and culture of customer obsession across the organization.

To stay tuned for more on this, follow #LetsPaintItRed on social channels.

A Unit Linked Individual Savings Life Insurance Planlaunchedby the Company

 

Canara HSBC Life Insurance introduces Promise4Growth, a new Unit Linked Insurance Plan (ULIP) designed for customers embarking on a journey towards financial prosperity and security. The product underscores our commitment towards providing holistic financial solutions, seamlessly integrating lucrative investment avenues with comprehensive protection.

 

“Promise4Growth” from Canara HSBC Life Insurance provides unparalleled flexibility,an array of investment options including a new fund – “Midcap Momentum Growth Index Fund”, and substantial growth prospects for the individuals. With Promise4Growth, customers can chart acourse towards financial prosperity, empowered by the ability to select from multiple funds and seamlessly switch between the available funds to navigate various economic cycles and milestones.

 

Mr. Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Strategy Officer, Canara HSBC Life Insurance said, “We're excited to unveil Promise4Growth, our latest ULIP product tailored to meet the diverse financial goals of individuals. With Promise4Growth, we're proud to present expanded investment opportunities including a new fund targeting midcap stocks. Wehavecrafted a product with very limited charges, return of mortality charges and significant boosters to enhance the returns of policyholders. We hope the new product willfulfillthe financial aspirations of our customers. It exemplifies our commitment to supporting customers on their financial journey, offering customized solutions that align with their financial aspirations and carefully tailored to their needs.”

               

The latest offering caters to diverse financial needs with three unique plan options – Promise4Wealth, Promise4Care, and Promise4Life – each aligned with different savings goals and life stages. The Return of Mortality Charges (RoMC) while ensuring transparency addsa significant value to the life insurance policies and epitomizes the essence of trust that defines our commitment as a life insurance company.  The Premium Funding Benefit ensures uninterrupted savings contributions in absence of a policyholder providing a complete peace of mind. Additionally, Loyalty Additions and Wealth Boosters regularly boost fund values, enhancing the plan's overall value proposition.

 

For added flexibility and liquidity, the plan comes with“Systematic Withdrawal” and “Milestone Withdrawal” options. Multiple fund options to choose and portfolio management choices, policyholders can optimize their returns according to their specific preferences. Furthermore, the plan provides increased flexibility in premium payment and policy terms, allowing customization as per the requirements and investment objectives.

 

*************

 

 

~ Starting from 15^th April to 21^st April, customers will be able to avail millions of Economytickets starting from just ₹5,555(*)~

 

Vietjet, Vietnam’s leading new-age carrier, has announced a three-day promotion from April 15 to April 21, 2024, exclusively for Indian travellers. The promotion includes millions of Economy tickets starting from just ₹5,555(*)and up to a 50% discount on Business tickets for all domestic and international routes.

 

Passengers can avail this offer at www.vietjetair.com and Vietjet Air mobile apps, applying to all routes connecting India and Vietnam, subject to availability. The offer is available for flights operating from September 01 to October 31, 2024 (**).

 

Furthermore, as part of its holiday celebrations, Vietjet introduces an offer for passengers opting for its premier Business tickets. From April 15 at 12:00 to April 30 at 23:59, 2024, travellers booking Business tickets will enjoy a 50% discount by applying the BU50 code for direct flights between Vietnam and India or Australia, and a 30% discount by applying the BU30 code for other direct and connecting flights within Vietjet's network. Securing these promotional Business tickets is hassle-free, with flight options available from May 01 to June 30, 2024 (***).

 

Additionally, with “Real deal to new me,” Vietjet expands its offerings with new routes, enhancing travel options between Hanoi and major Australian cities such as Melbourne, Sydney, Ho Chi Minh City, and Xi'an (China), along with flights to premier destinations in India, Japan, South Korea, Singapore, and Thailand.  Vietjet is the largest operator between India and Vietnam, with routes connecting Delhi, Mumbai, Ahmedabad, and Kochi. Currently, the airline operates 29 weekly round-trip flights.

 

(*) all in one way

(**) Except for holidays, peak periods depending on seasonal characteristics of each market

(***) Terms and Conditions

 

Mr Omkaram Satya Narayanaraju, a resident of Kondapuram village in Kurnool district, is a retired employee who is currently 68 years old. He has been suffering from chronic kidney disease (CKD) and has been undergoing dialysis three times a week. However, he recently experienced severe breathlessness due to insufficient oxygen supply to his heart muscles. Further medical tests revealed that he had moderate to severe LV dysfunction, and a coronary angiogram showed critical lesions in LAD with calcium. There were two blocks with calcium on the left side main artery. Despite the need for Percutaneous Transluminal Coronary Angioplasty (PTCA), two higher centers rejected the procedure due to the patient's CKD condition.

After being admitted to KIMS Hospital in Kurnool, the patient underwent dialysis and the following day, a PTCA procedure was performed using a special balloon called a Scoring Balloon to break the calcium in LAD artery. The procedure was successful, and two drug-eluting stents were deployed. The balloon proved effective in breaking the calcium blocks in the arteries, and the patient was discharged after two dialysis sessions. Dr. Nagendra Prasad Thota explained that this advanced treatment was provided completely free under the Employees Health Scheme.

 

Goldmedal Electricals, one of India's leading Fast Moving Electrical Goods (FMEG) companies, is set to electrify the nation through its brand association with the highly anticipated sequel, Pushpa 2. The brand's decision to partner with the Pushpa franchise aligns closely with its core values and mission of showcasing narratives of resolve, resilience, and overcoming challenges.

 

The first Pushpa movie, released in 2021, was a runaway success that enthralled viewers nationwide with its gritty plot, impactful portrayals, and high-intensity action set pieces. Goldmedal’s partnership with Pushpa 2 cements the brand's commitment to supporting stories that celebrate the indomitable spirit of the common man. Through this association, the brand aims to connect with audiences on a deeper level, highlighting the values of determination and perseverance that are central to the Pushpa franchise.

 

“We are extremely excited to celebrate our association with one of the most anticipated sequels in recent times, Pushpa 2”, said Kishan Jain, Director, Goldmedal Electricals. “We are extremely pleased to be part of a film that builds upon the legacy of the original blockbuster. The journey of the lead character, Pushpa Raj, encapsulates the spirit of resilience and grit that we all admire. We look forward to associating with similar films that seamlessly blend entertainment with values that inspire us.”

 

Producer Mr. Y Ravi Shankar from Mythri Movie Makers, shared his thoughts on the association, “Pushpa 2 is a story that will captivate audiences with its narrative and high-octane action sequences. We are thrilled to be associating with a leading brand like Goldmedal, as their commitment to innovation and quality aligns seamlessly with the larger-than-life appeal of the franchise.”

 

This strategic partnership involves multiple touchpoints that will enable Goldmedal to amplify its presence and engage with consumers in innovative ways. The release of Pushpa 2 is eagerly anticipated across the country, and Goldmedal’s brand association with the film is poised to elevate the brand's visibility and connect it with a wider audience.

 

Company receives independent scrutinizer report to proceed with formalities

 

BYJU'S today announced that the vote for an increase in authorized share capital put forth in the form of a postal ballot and the Extraordinary General Meeting (EGM) held on March 29, 2024, has been approved by a majority 55% of the total votes polled. The voting process, which included both the EGM and a postal ballot that concluded on April 6, 2024, has been duly scrutinized by an independent third party.

 

The approval of the EGM proposals paves the way for Think & Learn Private Limited, the parent company of BYJU'S, to issue fresh shares and conclude the rights issue aimed at tackling the liquidity crunch, including unpaid salaries, regulatory dues and vendor payments. These delays were a result of irrational hostility from four foreign shareholders who chose frivolous litigation over constructive discussion.

 

“We are grateful to our investors for their support and understanding during this pivotal phase. Their invaluable support in providing essential working capital underscores their collective commitment to our renewed growth push,” said Byju Raveendran, Founder and CEO of BYJU’S. “The shareholder approval marks a significant threshold in our relentless push to turn around the business beset with multiple challenges, which we are resolving one by one, slowly but surely,” he added.

 

An independent scrutinizer evaluated the process strictly with applicable laws, ensuring transparency and fairness.

 

While the successful rights issue provides BYJU'S with the necessary financial resources, the company is currently unable to utilize the proceeds. A National Company Law Tribunal (NCLT) interim order, on a petition filed by four foreign shareholders, instructed the company to hold the funds received from the rights issue in an escrow account for now. The next hearing on the matter is scheduled for April 23.

 

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale.