ICONIC CATEGORY LEADER, BLENDERS PRIDE introduces

Blenders Pride Four Elements: A Bold Evolution in Premium Whisky Experience

Blenders Pride, the iconic leader in premium whiskies, unveils its latest innovation: Blenders Pride Four Elements. It’s a meticulously crafted blend that embodies the four elemental forces of nature, each lending a unique expression to the whisky. With a strategic focus on capturing the taste palates of both seasoned whisky aficionados and newcomers alike, this exceptional blend marks a significant milestone in Blenders Pride's journey of excellence and innovation.

At the core of the creation of this new spirit, Master Blender Kevin Balmforth uses four styles of Scotch Malts along with select Indian grain spirits. He seeks his inspiration from the four elemental forces of nature – Earth, Air, Fire, and Water – each adding its distinct essence to the whisky-making process. Earth's finest barley & grains bring richness of the land's bounty, while the Air of Scottish Highlands breathes complex flavours through the maturation process. Fire blazes passionately, toasting oak casks and infusing the whisky with depths of flavors & textures that ignite the soul, while the purity of Water, drawn from the dual terrains of Scotland and India, brings forth the symphony of unique flavours.

Together, these four elements converge to create vibrancy of flavours in every amber drop and invite to an experience that’s a delicate interplay of mellow woody sweetness and fresh, rich fruits.

Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “Our dedication to innovation and excellence has propelled Blenders Pride to the forefront of the whisky industry. Today, we're thrilled to introduce Blenders Pride Four Elements, set to be a vibrant addition to our portfolio and the evolving whisky landscape. It embodies our vision of crafting a flavour-rich experience that pushes category norms and connects with a dynamic demographic that values authenticity, innovation, and exploration. Our intricate packaging brings to life the elemental forces influencing the whisky's character, that offers a unique and rich consumer experience. From its vibrant colours to the detailed 'Amber Drop' mnemonic, every aspect embodies Earth, Air, Fire, and Water. Blenders Pride Four Elements is positioned to appeal to the experimentative consumer, offering a journey of discovery and delight.”

Talking about this unique creation, Master Blender Kevin Balmforth added, “With Blenders Pride Four Elements, we offer a unique and differentiated experience to consumers. This premium whisky is meticulously crafted with a blend of four styles of Scotch malts and Indian grain spirits, embodying the elemental forces – Earth, Air, Fire, and Water. From the exquisite barley sourced from Scotland to the verdant fields of India, each component plays a pivotal role in crafting the whisky's character and lending it an intricate flavour profile.”

Planned for a pan-India launch, Blenders Pride Four Elements whisky will first be witnessed by markets of Haryana, Uttar Pradesh, Goa & Orissa.