Meesho, India’s only true e-commerce marketplace, today announced its highly anticipated festive ‘Meesho Mega Blockbuster Sale’ beginning from October 6th. The company will continue to boost accessibility, affordability, selection, and experience for its valued customers. With over 14 lakh sellers and 12 crore product listings across 30 categories, Meesho aims to ensure that customers across India have a plethora of affordable options to choose from this festive season.
Megha Agarwal, CXO, Growth, said, “We believe that the festive season is a time to come together, celebrate traditions and create lasting memories. To fulfill the growing festive demand, we are working with lakhs of sellers as well as emerging and regional brands across the country. The Meesho Mega Blockbuster Sale, beginning on October 6th, aims to fulfill the festive shopping aspirations of billions of Indians. Leveraging tech innovations, seller-friendly policies and an asset-light structure has enabled us to become the platform of choice for India’s value-conscious customers. Through this sale event, we continue to reinforce that customers can avail quality products at the ‘right’ prices on Meesho.”
Categories such as Personal Care & Beauty, Home & Kitchen as well as Electronic Accessories are expected to grow ~100% YoY. Ahead of the festive season, Meesho has launched an innovative loyalty program on their platform, created to benefit both customers and sellers. The loyalty program provides users with a seamless shopping experience throughout the festive season and helps them engage better with Meesho’s diverse product portfolio. Additionally, Meesho launched Meesho Gold which will include a vast selection of trusted quality products across categories such as Ethnic Wear, Jewelry as well as Home & Kitchen. The products are carefully curated taking into account factors such as reviews and availability.
In the last two months, Meesho has onboarded nearly 2 lakh new sellers in preparation for the festive season. Sellers are gearing up to manage the increased demand by hiring seasonal workers, expanding their selection and renting additional storage facilities. Sellers registered on Meesho are projected to hire over 3 lakh seasonal workers as part of their requirements for the festive season who will assist them in various capacities, including manufacturing, packaging, and sorting. Meesho is working closely with sellers to build capabilities such as demand forecasting and inventory management. The company has created a robust training program on its Supplier Learning Hub with educational infographics and easy to understand videos on selection of catalogs and best practices for sale events.
Within the dynamic landscape of India’s e-commerce industry, Meesho has recently ventured into the branded space with its offering, ‘Meesho Mall’. Currently, Meesho Mall has partnered with over 400 brands which includes renowned names such as Bajaj, Biotique, boAt, Gillette, Himalaya, Mamaearth, Milton, Paragon, Philips, Plum, Sirona, WOW Skin Science, among others.
This year, Meesho has also partnered with renowned celebrities like Kapil Sharma and Pooja Hegde, to spread awareness around the company’s core value proposition. Through this campaign, Meesho aims to establish itself as the preferred choice for customers seeking the best prices and deals for their festive shopping needs.