MSM Study Reveals Shift in International Students’ Research Patterns and Communication Preferences
~ A staggering 81% of students currently use online resources to explore their study options ~
~ Social media platforms like Facebook, Instagram, and LinkedIn have become effective research tools for students, considering studying abroad ~
~ Email is the preferred mode of communication for 76% of international students~
Prospective international students are altering their research methods and communication preferences as the global landscape of higher education continues to change, according to M Square Media (MSM), a Canada-based education and ed-tech company with operations in over 20 countries. Recent data by M Square Media indicates that, compared to 45% indicated in 2022, 56% of students now start their study-abroad research within six months of submitting their applications. This change has prompted inquiries regarding the technique students use to investigate their academic alternatives and how colleges interact with them during this critical time.
The study, conducted by M Square Media, found that a staggering 81% of international students now rely on digital channels for researching study options. The convenience, accessibility, and wealth of firsthand experiences available online have contributed to this growing trend. The research also highlighted the increasing use of social media, with platforms like Facebook, Instagram, LinkedIn, and YouTube playing a vital role in students’ research processes.
Key findings include:
- Instagram and Facebook emerged as the most popular social media platforms, with 27.5% and 26.5% of students, respectively, using them for research
- LinkedIn, the professional networking platform, was used by 17.1% of students
- YouTube saw a remarkable 26.3% increase in usage due to its visual content
- Email remains the preferred mode of communication for 76% of international students
Raghwa Gopal, CEO of M Square Media commented on the findings, “Fostering a successful academic path for overseas students begins with effective communication. Universities and international education providers must customize their communication methods to accommodate the different interests and needs of their foreign student body as the educational landscape becomes more global and digital. Effective communication can help us foster a more welcoming and encouraging environment where international students can succeed in their academic endeavors.”
Additionally, the study revealed that 40.4% of international students prioritize information related to scholarships and funding assistance, underlining the importance of financial support. Information regarding visas, immigration, and the cost of living also ranked highly in students’ preferences.
As the landscape of international education continues to evolve, universities and education providers are urged to adapt their communication strategies to meet the changing needs of international students. This research highlights the importance of engaging with students through their preferred digital channels and addressing their information needs.
