MSM Welcomes Aroon Kumar as VP for Brand and Marketing

M Square Media (MSM) welcomes Aroon Kumar as the company’s new Vice President for Brand and Marketing. Aroon is directly reporting to the CEO and Founder Sanjay Laul. He is responsible for the company’s Marketing which includes Digital Marketing, Branding, PR, and revenue-building strategies.

Aroon has over 18 years of experience in global brand management developing marketing strategies for different geographies, building the digital side of the business, revenue planning, marketing technology, marketing, automation platforms, and neuro-marketing with a deep understanding of consumer behavior supported by analytics-driven consumer insights, and Artificial Intelligence, among other things.

A recipient of numerous global awards for multiple-geographies marketing campaigns, Aroon was also conferred with India's Most Talented Top 50 CMOs in 2014 and 2015 by CMO Council. He was also awarded Asia's Best Marketer in 2016 by World Brand Congress Asia and CMO Council.

An alumnus of Harvard Business School-Boston, IIM-Calcutta, and Mudra Institute of Communication Ahmedabad, Aroon was listed in the “Top 50 Global MarTech Influencers” in 2017 and 2021 by Onalytica.

Because of his many years of expertise, specifically in the field of marketing, not to mention his innumerable global awards, the company believes Aroon is an excellent addition to the MSM family that’s very excited to work with such a talented individual.