Niyo’s #NiyoTravelBreak Campaign Sends Travel Enthusiasts on Dream Vacations



~Founder-led campaign highlights Niyo’s commitment to customer-centricity~

With the on-going holiday and year-end season, Vinay Bagri, CEO of Niyo, India’s leading travel banking fintech platform initiated #NiyoTravelBreak campaign over LinkedIn, emphasizing the importance of taking a break for travel.

The campaign invited participants to share why they deserved a travel break by liking the campaign LinkedIn post, commenting with #NiyoTravelBreak, and fill out a Google form. In return, Niyo offered to cover flight and visa expenses for selected winners and provide a free Niyo card—a trusted companion for international travellers to save on expenses. Niyo offered destinations like Thailand, Cambodia, Singapore, Laos, Burma, Malaysia, Vietnam, Philippines, Sri Lanka, UAE, Bahrain, Oman, Kuwait, Nepal, Azerbaijan, Uzbekistan, Kazakhstan, Kyrghztan, Maldives, Mauritius.

#NiyoTravelBreak saw an overwhelming response from travel enthusiasts across India. The initiative, aimed at inspiring people to embrace their travel aspirations for 2025, garnered over 1,000 creative and heartfelt entries. Niyo announced five winners: NirupamaVaylay, Jatin Deewan, HardikKumawat, Divjyot Kaur, and Tanishka. These individuals will embark on a dream travel experience to kick off their 2025 with Niyo’s support.

“Customer-centricity drives everything we do at Niyo, from our products to our marketing initiatives. With #NiyoTravelBreak, we aimed to add meaningful value to our customers' lives instead of investing in traditional ad campaigns,” said Sushanth Ravikumar, SVP and Head of Marketing and Growth at Niyo.

“At Niyo, we believe in going beyond transactions to build genuine connections with our customers. The #NiyoTravelBreak campaign allowed us to celebrate their passion for travel while showcasing our commitment to making global adventures more accessible and rewarding,” said Smriti Advani, VP, Brand Marketing, Niyo.

With a customer base of 1.5 million, Niyo began offering zero-forex markup credit and debit cards in partnership with banks in 2019. Since then, it has expanded to provide insurance, flight and visa bookings, travel services, and outward remittance solutions.

  • Related Posts

    Škoda Auto and regional partner and investor, Thanh Cong Group, open plant to assemble Škoda Kushaq and Slavia in Vietnam

      ›     Škoda Auto and regional partner Thanh Cong Group begin local assembly in Vietnam: The Kushaq and Slavia models are assembled from completely knocked down (CKD) kits imported from…

    Delhi’s Sleep Crisis: Late nights, tired mornings

    The 8th edition of the Wakefit Great Indian Sleep Scorecard 2025 reveals sleep deprivation trends, with late-night scrolling, stress, and insomnia on the rise  Wakefit.co, a D2C sleep and home…

    You Missed

    Škoda Auto and regional partner and investor, Thanh Cong Group, open plant to assemble Škoda Kushaq and Slavia in Vietnam

    • By editor
    • March 29, 2025
    • 51 views
    Škoda Auto and regional partner and investor, Thanh Cong Group, open plant to assemble Škoda Kushaq and Slavia in Vietnam

    Delhi’s Sleep Crisis: Late nights, tired mornings

    • By editor
    • March 29, 2025
    • 42 views
    Delhi’s Sleep Crisis: Late nights, tired mornings

    Myprotein’s Move Club Extends to Noida with a 3K Community Run

    • By editor
    • March 29, 2025
    • 38 views
    Myprotein’s Move Club Extends to Noida with a 3K Community Run

    India must overcome TB to help its population move from social stigma to a graceful living

    • By editor
    • March 29, 2025
    • 47 views

    Lubrizol Amplifies India Commitment with Local Technology and Innovation Center

    • By editor
    • March 28, 2025
    • 54 views
    Lubrizol Amplifies India Commitment with Local Technology and Innovation Center

    Sleepyhead’s ‘SIT Games’ challenges Bengaluru’s youth to win INR 1 lakh by doing absolutely nothing

    • By editor
    • March 28, 2025
    • 43 views
    Sleepyhead’s ‘SIT Games’ challenges Bengaluru’s youth to win INR 1 lakh by doing absolutely nothing