editor
– For the first time, Maha Kumbh 2025 will see mobile payment acceptance across parking, eateries, and experiences through Paytm's pioneered Soundbox and Card Machines
– Launches 'Bhavya Mahakumbh QR' as a tribute to the spiritual significance of Maha Kumbh
– Introduces 'Suraksha aur Suvidha ka Mahasangam,' an exclusive campaign offering Paytm Gold worth ₹1 crore and unique cashbacks to encourage pilgrims to use Paytm UPI for seamless payments
– Applauds the government's vision and efforts in driving digital transformation and fostering new opportunities
One97 Communications Limited (OCL), which owns the brand Paytm, India’s leading payments and financial services distribution company and the pioneer of QR and mobile payments, is proud to announce its participation in Maha Kumbh 2025. Paytm has deployed its pioneered Soundbox and Card Machines across the mela, ensuring seamless mobile payment acceptance for crores of pilgrims attending this historic event.
For the first time, pilgrims at Maha Kumbh can seamlessly pay for parking, eateries, daily commutes, experiences, and travel arrangements using Paytm UPI, UPI Lite and card payments. Additionally, they can link their Rupay Credit Card on the Paytm app to make card payments directly through their phones while on the move. This initiative simplifies transactions, reduces reliance on cash, and enhances the pilgrimage experience by making payments easier and more convenient.
As a part of this initiative, Paytm has also launched the 'Bhavya Mahakumbh QR,' designed specifically for Maha Kumbh. This unique QR code is a tribute to the spiritual and cultural significance of the event, enabling merchants to offer seamless digital payment acceptance and enhancing the overall experience for pilgrims.
The company has also introduced 'Suraksha aur Suvidha ka Mahasangam,' a special campaign offering Paytm Gold worth ₹1 crore and lakhs of cashback every day. Pilgrims participating in the lucky draw can view the winners' names announced daily on the Paytm app. This initiative celebrates the spirit of Maha Kumbh while ensuring a seamless and secure payment experience for pilgrims.
Paytm spokesperson said, “Maha Kumbh is a momentous occasion that brings together crores of people in celebration of faith and devotion. We have been deeply moved by the warmth and support of the merchants and the city in embracing digital payments, which has enabled us to play a meaningful role in this event. We also value and are thankful to the government’s vision and efforts in organizing Maha Kumbh with such grandeur and creating opportunities to enhance the experience for everyone involved. We would also like to express our gratitude to the Prayagraj Mela Authority and local administration for their tireless efforts in ensuring smooth operations and an enriching experience for all pilgrims.”
By bringing its payment solutions to Maha Kumbh 2025, Paytm demonstrates its commitment to supporting this historic occasion. With its innovative technologies and engaging campaigns, Paytm strives to make digital payments accessible, secure, and rewarding for crores of pilgrims attending Maha Kumbh 2025.
