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India:Berger Paints India Ltd, the country’s 2nd largest and fastest-growing paint company has introduced its Home Cooling Paints Range-WeatherCoat Anti Dustt Kool, Roof Kool & Seal, and Tank Kool, recognising the urgent need for sustainable and effective home cooling solutions. As Indian households continue to face the challenges of rising temperatures and increasingly harsh summers, these solutions offer a sustainable way to enhance indoor comfort.
The intensifying effects of climate change are amplifying the urban heat island phenomenon—where densely populated cities with concrete-heavy infrastructure and limited green cover experience significantly higher temperatures. As a result, the growing dependence on air conditioning to maintain indoor comfort is driving up household energy consumption and electricity bills.This rising demand not only strains the power grid but also contributes to higher carbon emissions, worsening the environmental impact.
To combat the sharp rise in temperatures, durable home-cooling solutions are playing an increasingly crucial role, particularly for independent homes located in heatwave-prone regions. Berger Paints has adopted a sustainable, easy to apply and cost-effective technique to help keep Indian homes cooler. With its Home Cooling Paints Range—WeatherCoat Anti Dustt Kool, Roof Kool & Seal, and Tank Kool—Berger Paints has pioneered the science of significantly lowering indoor temperatures in households, without relying on power-intensive cooling solutions. The ease of application, affordability, and low-tech nature of this method make it a practical solution for low-income households, where access to air coolers is limited or unavailable. Berger Paints’ Home Cooling solutions cut temperatures by up to 10°C, tackling heat ingress across surfaces and promoting energy-efficient, sustainable living in heatwave-prone urban environments.
Addressing the key heat-entry points through targeted solutions, WeatherCoat Anti Dustt Kool offers the dual advantage of surface cooling and dust resistance for exterior walls—helping maintain brightness while reducing surface temperature. HomeShield Roof Kool & Seal acts as a heat-reflective(applicable for both concrete roofs and those made of asbestos) and waterproof coating for rooftops, which are among the most exposed areas in a home. Meanwhile, HomeShield Tank Kool is specially formulated for rooftop water tanks, helping keep stored water cooler—particularly beneficial in regions where tanks are exposed to direct sunlight.
As energy conservation and sustainable living take priority, Berger Paints’ passive cooling solutions offer a timely fix for Indian homes—enhancing thermal comfort, cutting reliance on energy-intensive appliances, and enabling eco-conscious living through simple, surface-level interventions.
Mr. Abhijit Roy, MD & CEO of Berger Paints India Limited, said, “As a company that understands the evolving challenges of modern living, we see it as our responsibility to offer solutions that are both forward-looking and deeply relevant to everyday life. With rising temperatures becoming a pressing concern, our focus has been on developing innovations that not only address immediate comfort but also contribute to long-term sustainability. The WeatherCoat Anti Dustt Kool, HomeShield Roof Kool & Seal and HomeShield Tank Kool range is a step toward empowering Indian households with smarter, more efficient ways to adapt to changing climate realities.”
