editor
Nestlé India is adding warmth, comfort, and a sense of community to Maha Kumbh 2025 through vibrant on-ground activations. With iconic brands like MAGGI and KITKAT, the company aims to make the visitors’ experience more special, offering moments of togetherness, relaxation, and joy amidst the world’s largest cultural gathering.
At the core of these activations is the MAGGI’s “2 Minute Apno Ke Liye,” campaign, highlighting MAGGI’s role in bringing people together. MAGGI has set up special zones where visitors can enjoy steaming bowls of MAGGI and capture their “MAGGI Moments.” These zones will have dedicated areas for bonfire, to comfort the visitors during the chilly mornings and evenings. As part of this initiative, Nestlé India will also distribute 12,000 blankets to Safai Karamcharis and serve 2-minute MAGGI meals, celebrating those who have contributed towards making the event possible.
For those seeking relaxation after long and tiring days at the mela, the KITKAT Break Zone Activation has brought the “Take a Break” proposition to life. Vistors can rest in the specially designed Raen Basera shelters that double as KITKAT Break Zones. The zone also has recycled KITKAT benches, blending comfort with sustainability.
