Ambuja Cements champions rural health movement to combat rising non-communicable diseases in Chandrapur

EDITOR’S SYNOPSIS

·         Ambuja Cements’ CSR team has launched a rural health movement in Chandrapur impacting over 20 villages and 11 health centres to combat rising NCDs.

·         Key interventions include annual screenings, risk assessments, nutrition programmes, and fitness initiatives, transforming lives like that of Vinod Thamke.

·         The initiative focuses on prevention and early detection, ensuring high-risk individuals receive support through continued medical follow-ups and lifestyle counselling.

Ambuja Cements, the cement and building material company of the diversified Adani Portfolio, is driving a health movement in Chandrapur through its CSR efforts to combat rising non-communicable diseases (NCDs) including hypertension and diabetes. Through screenings, risk assessments, nutrition awareness, and fitness programmes, the initiative has impacted over 20 villages and 11 health centres, mobilising Sakhis (community health volunteers) and frontline health workers to create lasting behavioural change.

In Chandrapur, Vinod Thamke, once unaware of his high blood pressure risks, has transformed his lifestyle with support from the CSR team. After attending a village screening camp and receiving personalized counselling, he joined walking groups and adopted healthier eating habits, leading to stabilised blood pressure and improved energy levels.

Similar interventions—including annual screenings, kitchen gardening programmes, open-air gyms, and tobacco cessation initiatives—have helped identify high-risk individuals and connect them to healthcare services, ensuring continuous follow-ups and preventive care.

Ambuja Cements’ CSR team is creating a sustainable health movement in rural Maharashtra by addressing both prevention and management of NCDs. Through continued efforts in screening, early detection, and lifestyle interventions, the Company remains committed to fostering healthier communities and combating lifestyle diseases at the grassroots level.