Eveready Launches Next-Generation Carbon Zinc Battery with 3X Quality Boost and Extended Shelf Life

–          Unveils new TVC launch campaign highlighting the company’s commitment to providing long-lasting and reliable power solutions for everyday needs

–          All new Carbon Zinc Battery features 3X EMD power, an impressive shelf life of up to 3 years and undergoes 300 performance tests to ensure reliability

Eveready Industries India Ltd. India’s leading battery and flashlight brand, has announced the launch of its all-new, enhanced Carbon Zinc battery featuring a remarkable 3X quality boost. As part of the launch, the company has unveiled an innovative campaign highlighting Eveready’s dedication to providing long-lasting and reliable power solutions for everyday needs.

The enhanced Carbon Zinc battery represents a significant advancement in Eveready’s product portfolio, featuring 3X Electrolytic Manganese Dioxide (EMD) power that ensures excellent performance across a wide range of devices. The Carbon Zinc Batteries go through a rigorous testing protocol of 300 performance assessments to guarantee consistent quality and reliability. With an impressive shelf life of up to 3 years, these batteries offer consumers extended value and dependability, further solidifying the brand’s position as a trusted household name.

Speaking on the occasion Mr. Anirban Banerjee, Senior Vice President and SBU Head (batteries and flashlights), Eveready Industries India Ltd., “Eveready holds a leadership position in India’s dry cell battery industry, especially in the Carbon Zinc segment. This launch aligns with our continuous endeavour to offer dependable and durable power solutions to consumers. The latest product offering highlights Eveready’s sheer commitment towards catering to the evolving needs, adding value and becoming a trustworthy power source for various household applications.”

Link: https://www.youtube.com/watch?v=jIiaGU7y-uE

Eveready Industries India Ltd. is the market leader in the dry cell battery industry, commanding a significant market share of over 50%, with the Carbon Zinc battery segment serving as the primary driver of this leadership.

The advanced Carbon Zinc Battery range comes in a pack of 10 batteries and is priced at ₹18 each. Designed with anti-leak technology, these batteries provide reinforced protection, keeping devices secure and operational. Eveready with its continued aspiration aims to steer high-growth businesses in India that are sustainable, scalable, and profitable, and deliver lasting value for all the stakeholders through excellence, and customer-centricity.