NH7 WEEKENDER CO-PRESENTED BY THE HOUSE OF MCDOWELL’S SODA, BRINGS MUSIC YAARI AND UNFORGETTABLE MOMENTS TO NOIDA

India’s Happiest Music Festival set the stage for soul stirring from Chaar Diwari, Seedhe Maut and others – making it a night of friendship, connection and tunes

For the first time ever, NH7 Weekender hosted a satellite show inNoida, delivering an unforgettable evening at The Great India Place Lawn on 29 March. Presented by House of McDowell’s Soda as the official title sponsor, the event celebrated music, camaraderie, and meaningful connections.The festival featured an incredible lineup, including the electrifying duo of Seedhe Maut, Chaar Diwari, Yung Sammy and Dr.Psych.House of McDowell’s Soda had a dedicated stagethat became the heartbeat of the festival, where fans vibed with their yaars and grooved to performances by their favourite artists.

A major highlight was the launch of McDowell’s X Range—apremium selection of vodka, gin, citron rum and dark rum,crafted for a generation that embraces bold,unexpectedmixes.X Series from The House of Mc Dowell's added a delightful twist to the festival bar with playful, Indian – inspired flavours like filter kaapi, ginger cinnamon and star anise, elevating the cocktail experience for attendees.

Speaking about the experience at NH7 Weekender, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “Since its inception, NH7 Weekender has been more than just a music festival—it’s a celebration of moments where friends come together and create memories that last a lifetime. As the festival travels to Jaipur, Noida, and Indore, we at the House of McDowell’s Soda are excited to be part of this journey, celebrating artists, music, and friendships that enrich connections. For today’s digital-first consumers, especially Gen Z, it’s all about authentic, immersive experiences with their inner circle of friends—this partnership is the perfect way to bring that to life. We’re here to turn every beat into a moment of camaraderie, ensuring each city is filled with high energy, joy, and the spirit of togetherness.”

By blendingthe best of music, culture and camaraderie, House of McDowell’s Sodatransformedthis year’s NH7 Weekender into an unforgettableexperience.